The Study of Relation Between Supply Relationship Management and Customer Satisfaction in Textile Industry

In this study the quality of supply chain relations of which the dimensions contain communications, cooperation, commitment, adaption and trust is investigated as one of the main processes in the supply chain management and the independent variable in the research. Consumer satisfaction as an important factor for quality evaluation was also researched as the dependent variable and later the relation between two variables was defined. Practically, the research is a correlation type and it is performed as a field research. Community survey includes thirty suppliers of Mazandaran Textile Company as the selected samples. The measurement tool was a questionnaire and the relation between two variables was evaluated by Pearson relation. Results show that the communication management for the suppliers in textile industry is directly related to the customer satisfaction. The most related dimension with customer satisfaction is communication and the least is dependence. The supply chain management in textile industry has a direct relation to the customer satisfaction.